[BOOK] How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising
W Weir - 1993 - books.google.com
... 4. What are the two most vital factors in ... think could be done to make advertising
non-irritating? ... How- ever, advertising, as a persuasive factor in human ...

A critical analysis of the rabbit eye irritation test variability and its impact on the validation … -
LK Earl, AD Dickens, MJ Rowson - Toxicology in Vitro, 1997 - Elsevier
... yet the same chemicals were the least irritating in other ... Therefore, it is most
appropriate to investigate the question of whether the MAS could ever be used ...

The Effects of Ad Irritation on Brand Attitudes -
S Chakrabarty, R Yelkur - Journal of Promotion Management, 2005 - haworthpress.com
... a man who traveled frequently was asked whether he had ever paid $70 ... Thus, we do
not find completesupport for H 1 . For the most irritating ad (Kellogg?s All ...

[PDF] Measuring the intrusiveness of advertisements: scale development and validation
H Li, SM Edwards, JH Lee - Journal of Advertising, 2002 - interruptions.net
... Abernethy (1991) found that most avoidance behavior regarding televi- sion commercials
occurs ... Although ads may ultimately be deemed irritating or avoided on ...
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RR Egan, PL Cotrell - US Patent 4,247,425, 1981 - Google Patents
... Most detergent composi- tions of the type herein concerned ... overall composition denoted
as "minimally irritating" 25 adduct ... claim 1 or 2 wherein said ad- 35 duct ...

[CITATION] EDI in the collection of statistical data: an introduction
WFH Ypma, AJ Willeboordse, WJ Keller - Netherlands Official Statistics, Special Issue, EDI: The …, 1997

Mildly irritating: a WAP usability study -
M Ramsay, P Huntington - Aslib Proceedings: new information perspectives, 2001 - ingentaconnect.com
... Instinctively most of the users looked for and found a back button. ... Place
a free ad. ... Mildly irritating: aWAP usability study Page 10. ...

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University … -
DW DAHL, KD FRANKENBERGER, RV MANCHANDA - Journal of Advertising Research, 2003 - Cambridge Univ Press
... Probably the most widely publicized cases include the ... The Fund?s founder, how- ever,
defended the ... from re- search on irritating advertising indicate that ...

Evaluation of Seven in Vitro Alternatives for Ocular Safety Testing -
LH BRUNER, DJ KAIN, DA ROBERTS, RD PARKER - Toxicological Sciences, 1991 - Soc Toxicology
... As an ad- ditional check to assure the assay was conducted properly, the ... materials
had the greatest MRD50 concentrations, and the most irritating materials had ...

The influence of culture on advertising effectiveness in China and the USA -
Y Zhang, JP Neelankavil - European Journal of Marketing, 1997 - emeraldinsight.com
... pleasant, unlikeable-likeable, not irritating-irritating, and not ... different appeals
were most effective in ... effective cross- cultural advertising communication. ...