What Business Activities Outside Entertainment Has Selena Gomez Pursued, and How Successful Have These Ventures Been?
Selena Gomez. Shes a name we all know. We connect her with talent and charisma. But she’s done so much more. She truly built a place for herself. This is beyond just entertainment. So, what business things has she done? How well have they really gone? Honestly, it’s a cool story. It shows real drive. She has fresh ideas. She also knows what people want. Lets dig into her many business moves. We can see their wins and what they mean.
Stepping into the World of Beauty: Rare Beauty and More
Her beauty brand, Rare Beauty, really stands out. She launched it in September 2020. This brand caught on super fast. Its goal was to shake up beauty standards. Rare Beauty talks about loving yourself. It also highlights mental health. These ideas really clicked with buyers. Just in its first month, it made a lot of money. It pulled in over $100 million in sales. That’s amazing for a new line. Forbes reported her own words. She said, “I want people to feel beautiful in their own skin and to celebrate who they are.” Quite powerful, isnt it?
Rare Beautys success goes beyond sales. Its about what it stands for. The brand promised to give back. One percent of all sales goes to mental health services. This really shows its dedication. They care about social causes. This fits a bigger trend. People now like brands that do good. The NPD Group did a survey. Sixty-six percent of buyers said they prefer this. So, Gomez’s goal truly matters. It connects with what we all want.
Think about Rare Beauty’s products. They offer more than 48 foundation shades. This means they include everyone. They serve so many different skin tones. This focus on inclusivity built huge loyalty. Lots of people praise the quality. They also love how products perform. Imagine walking into a shop. You find a product that just clicks. It shows a brand that celebrates all people. That’s a feeling Rare Beauty delivers.
A Taste of Business: Selena Gomezs Culinary Ventures
Selena also made a splash in food. She started a cooking show in 2021. It’s called Selena + Chef on HBO Max. The show is her learning to cook. She learns from actual chefs. Its not just fun to watch. It also teaches you about food. It makes home cooking seem easy. The show got great reviews. Rotten Tomatoes gave it 100%. That was for its first season. This success means more people get involved. The show really encourages you. You want to try cooking with Selena.
She also worked with Grubhub. That was a big food delivery service. This happened back in 2020. Her partnership involved promotions. She used her fame to help them. This helped Grubhub get noticed. Reports show Grubhub saw a jump. This was during her campaigns. It proved her real effect. She impacts the food scene. This project shows her skill. She blends fun with business well. She brings in people easily. They love her honest take on food.
Fashion Forward: The Comeback of Selena Gomezs Clothing Line
Let’s talk fashion now. Selena jumped into this world too. She launched a line called Dream Out Loud. That was way back in 2009. It wanted to help young women. They could show their true selves. The line did close down in 2013. But it set things up for her. It prepared her for fashion in the future. More recently, she joined Puma. That’s a known sports brand. This happened in 2021. She became their ambassador. This partnership is special. It wants to make activewear for everyone. Its about being stylish and inclusive.
Her Puma partnership went over well. You often saw her wearing their clothes. She wore them in many ads. News reports say Puma saw a sales jump. This was especially true for younger people. Business of Fashion says this. Working with famous people helps brands. It gets them seen more. It also helps sell more things. Selena’s fashion impact keeps growing. It shows she can change easily. She really gets how markets work.
Giving Back: Making a Difference
Selena Gomez also works for good causes. She speaks out a lot. She talks about mental health problems. She uses her fame to help. She wants to make people aware. She also helps promote feeling good. In 2017, she started something big. It’s called the Rare Impact Fund. Its goal is to give mental health help. This goes to communities that need it. By 2021, the fund collected so much. It raised over $1 million. This truly shows Selenas goal. She wants to make a real change.
I believe her advocacy helps her brand. It also built a community. Her fans feel connected. Mental health is often a tough topic. People don’t always talk about it. Selena’s openness is helpful. It tells others to get help. It encourages them to find support. This fits a bigger celebrity trend. Many stars now focus on social good. Its becoming central to their brands. Its a powerful shift.
She works with groups like UNICEF too. She fights against child poverty. These efforts show her dedication. She really cares about giving back. She uses her fame so well. She speaks up for many causes. It shows that business can be more. It can also make a big social mark. Its more than just profits.
Challenges and Criticisms: Navigating the Business World
Starting a business has tough parts. That’s just how it goes. Selena faced critics too. They looked closely at her ventures. Her beauty brand got special attention. People said the market was full. How could Rare Beauty be different? But here’s the thing. It looks like she handled this well. She focused on her brand’s purpose. She stuck to its core values.
Building a new brand takes big money. It also needs smart plans. Reports show the beauty world will grow. It could reach $800 billion by 2025. That means more and more competition. But Selena’s way is special. She mixes beauty with helping others. This puts her in a good spot. It’s no secret this industry is tough. But Selena connects with people. She builds real bonds. That helps her stand out.
Looking Ahead: What’s Next for Selena Gomez?
Looking ahead, its quite exciting. We can think about Selena’s next moves. What business paths might she take? The beauty world keeps changing. People care more about eco-friendly things. They also want natural products. I am excited to see this. How will she bring these ideas into Rare Beauty? People are making smarter choices. Brands that truly value green practices will likely thrive.
Digital platforms are growing fast. So is online shopping. This gives Selena a chance. She can grow her food and fashion businesses. She can take them online. The pandemic sped up online buying. E-commerce sales jumped 44% in 2020. That’s what the U.S. Department of Commerce says. This big shift is an opening. Selena can reach more people. She can connect in new ways. She can use creative ideas. I am eager to see this unfold.
Wrapping Up: Selena Gomezs Amazing Journey
Selena Gomez’s path goes far. Its beyond just entertainment. It shows her business mind. She likes trying new things. From her hit beauty brand, Rare Beauty, to her cooking shows, she does it all. Her charity work is impressive too. She’s a modern celebrity role model. She gets how much social good matters. The numbers and wins tell a story. They show her big impact. But her honest desire for change? That really hits home.
Honestly, I am happy to see such a multifaceted approach to business in the entertainment industry. Imagine a world like this. Famous people use their power for good. They make products that connect. These items also help society. They add to the common good. Selena keeps navigating her business path. It can be a tough world. Her journey truly inspires others. It helps all future business owners.
So, Whats the Real Story?
To sum it all up, Selena Gomez has truly stepped out. She’s gone far beyond entertainment. From beauty brands to giving back, she shows us something. Success isn’t just one thing. It can have many parts. It can make a huge impact. She watches what’s next. She also has a heart for good causes. So, honestly, the skys the limit for her. We watch her story unfold. It’s plain to see that she’s not just an entertainer. Shes a savvy businesswoman. She has a vision for a better world.
